Home » Marketing plan presentation | Principles of Marketing MKT-301-Ol02 | Saint Leo University

Marketing plan presentation | Principles of Marketing MKT-301-Ol02 | Saint Leo University



Presenting your Marketing Plan. 

The specific instructions and requirements for the Oral Presentation include:
•    Professionally prepared slides 
•    The PPT should be between eight (8) and 10 minutes in length 
•    Assume you are presenting to a potential investor or lender – a professional business audience (your classmates)

•   Provide a voiceover for the PowerPoint Presentation. How to Make a Narrated PowerPoint VideoImage result for open in new page icon
This is a modified, condensed version of the Written Plan
•    Title slide
•    Introduction – 1 slide
•    SMART Model Objectives – 1 slide
•    Product/Service Description with Feature & Benefit chart – 2 slides
•    SWOT Analysis – 2 slides 
•    Segmentation Analysis – 2 slides
•    Supply Chain Plan – 1 slide
•    Pricing Strategy (brief) – 1 slide 
•    IMC – (number of slides may vary) Also include: 
o    A Creative Brief for each distinct plan part 
o    Examples/Samples of content/artwork/images
•    Summary – 1 slide 
•    References (if applicable)

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