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One Message, Many Media: Integrated Marketing Campaigns
To examine integrated marketing in action, in this activity, you’re going to tell the story of a particular campaign from your internship brand, selected in Week 1, across multiple media. We want to know what unifies the campaign and how each unique medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why. So, let’s start!
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