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Read the case study, Stopping Outshopping [PDF] (attached). Then, use the Internet to research similar marketing strategies in the health care industry.
Your task is to create an offensive marketing plan for Scarlet Hospital. The competition has already created a marketing plan that advertises in your area, so your marketing plan should reflect that.
Review Philip Kotler’s Marketing Plan to understand what you will need to include in your plan.
You may want to watch some of the videos found in the LinkedIn Learning course, Writing a Marketing Plan, (https://www.linkedin.com/learning/writing-a-marketing-plan-2/unlock-the-power-of-a-written-marketing-plan?autoplay=true&u=57878161) to get specifics on the different parts of a plan.
You may also want to review the article 8 Important Steps to Successfully Implement Your Marketing Plan. (https://flybluekite.com/how-to-implement-your-marketing-plan/)
Your plan should be 4–6 pages and include the following eight sections:
Use 3 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. These sources can be the last page of the plan.
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