Home » Comments for the examples | Marketing homework help

Comments for the examples | Marketing homework help

 

Example 1:

The article I found is about Starbucks and their product of coffee and other types of drinks they sell. Spiced lattes have helped their sales revenue since it is the fall season. Employees going into the office more frequently now has also bolstered sales since consumers tend to purchase Starbucks on their way to work. A few principles of marketing Starbucks are using include the product aspect of the 4ps. For example, in the fall Starbucks launches new types of drinks for the type of season they are selling in. In the fall it is pumpkin spice as a new flavor. Whereas in the Winter months they may promote peppermint in their drinks. The article also indirectly discusses market segments. A main segment for them is people who drive to work and who enjoy coffee, or other caffeinated beverages. This demographic is primarily working adults. Starbucks also has a loyalty program which saw its active membership increase by 16% over the last quarter. This type of loyalty program is a great example of conditioning, where a user is rewarded for making more purchases at Starbucks.

https://www.cnbc.com/2022/11/03/starbucks-sbux-q4-2022-earnings.html

Example 2:

Recently, Kohler came out with a new technology called PerfectFill. This technology allows users to fill up or drain a bathtub with only a voice command. There is a drain kit and a digital valve that work together to create the perfect temperature and depth for your desired bath. There is an app called “Kohler Konnect” that allows users of PerfectFill to control their bathing options if that is preferred to the voice command option. If the voice command option is preferred, it can be used through Alexa or Google. 

This article does a great job of explaining the product and what it entails. The article also mentions that the price of the product is $2,700, including the price of install. The price also does not include the cost of a Kohler spout or bath if you currently do not have a compatible spout and bath. This article also talks about the kind of people who may be a part of the target market for this product, such as parents who want to run a bath for their children while they are very busy.

https://www.theverge.com/2022/1/3/22858257/kohler-ces-2022-smart-bathroom-perfectfill







Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more