Home » Week 2 – assignment | BUS 433 New Business Strategy | Ashford University

Week 2 – assignment | BUS 433 New Business Strategy | Ashford University

DUE NOV 27TH BY 12:00 (MST)

Writing a Mission and Vision Statement

You cannot develop, implement, and work a strategy if you lack direction; the starting point for organizational direction is a cogent mission and vision statement. This week, the group project is to write a mission and vision statement for a public company: the Hershey Company. Your team is required to prepare a response to Table 2-6 on page 53 of the text.

In the team paper,

Create a one-sentence vision statement for the Hershey Company.

Create a mission statement for the Hershey Company that complies with the nine components and nine characteristics of a mission statement.

  • See Table 2-3 on page 48 of the textbook for the characteristics and page 53 for the components.

The Writing a Mission and Vision Statement paper

  • Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to APA      Style.
  • Must include a separate title page with the      following:
    • Title of the paper in bold font
    • Names of all students on the team
    • Name of institution (The University of Arizona       Global Campus)
    • Course name and number
    • Instructor’s name
    • Due date
  • Must utilize academic voice. 
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement indicating your paper’s purpose.
  • Must document any information used from sources in      APA Style 
  • Must include a separate references page that is      formatted according to APA Style







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