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Writing a Mission and Vision Statement
You cannot develop, implement, and work a strategy if you lack direction; the starting point for organizational direction is a cogent mission and vision statement. This week, the group project is to write a mission and vision statement for a public company: the Hershey Company. Your team is required to prepare a response to Table 2-6 on page 53 of the text.
In the team paper,
Create a one-sentence vision statement for the Hershey Company.
Create a mission statement for the Hershey Company that complies with the nine components and nine characteristics of a mission statement.
The Writing a Mission and Vision Statement paper
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