Home » Developing an outcome-oriented strategic plan

Developing an outcome-oriented strategic plan

 For this assignment, you will be designing a digital campaign with an international focus.  You should consider the communication and cultural aspects we have covered in the course.  Preferably, choose a small company as opposed to an already multi-national one. 

To transform our business into a more cohesive setting, it’s good to back to the beginning and ask three essential questions:

  Who We Are? 

Where We Are Going?

How Will We Get There?

The Template

Cover Page 

  • Title – be fun and unique
  • Your name(s)
  • Related Images (logo, brand, etc.)

 

Section 1 – Who Are We?

Company Intro

Introducing the company and its purpose helps you determine the right direction to go.

  • What is the company you’ll be highlighting (Name/URL/Industry)?
  • What is the product line-up?
  • How do others describe the brand?

 

Situational Analysis

As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.

  • What’s happening in the industry?
  • What’s happening in the macro/micro environments?
  • What are Strengths/Weaknesses/Opportunities/Threats (SWOT)?
  • Who is the target audience and what communication channels do they use?
  • What is the main goal/outcome of this campaign? (based upon situational analysis)

Marketing Mix

  • What is the desired ROI?
  • What is your breakeven point?
  • How will we promote it – what channels?

 

Section 3 – How Will We Get There?

Strategy

This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.

KPIs   

Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal.   

  • What two objectives will you need to accomplish?  These can be tactical or strategic.
  • What key performance indicators (KPI) will you need for benchmarking your success of each objective? 
  • What measurable outcomes do you need?

 

  • What are the progress outcomes throughout the time period for your KPIs? 

Budget

Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based on the goal.

  1. Discuss the following as applicable: LTV, ROI, Ad Spend

Metrics

  1. Based on your goal, what metrics do you anticipate needing to monitor?  (leads, likes/shares, Loyalty, etc)
  2. How will you track?  Excel, Google Analytics, Ads, Pixel, Tableau, etc







Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more