Situation analysis & segmentation, targeting and positioning (stp)

  

Details(important): 

This assessment is based on an online marketing simulation – MyMarketingExperience(https://rmit.instructure.com/courses/77444/pages/welcome-to-your-online-simulation-mymarketing-experience). 

(my ID:s3596665 my code: Mrr0515! ) 

It is designed to prepare students for the decisions that have to be taken to complete the simulation game and successfully market their product (i.e., jeans). As part of this assignment, students will expand on the alternative strategies that could be adopted as well as their advantages and disadvantages.

This second assessment task is an individual assessment. It is based on your decisions, KPIs and performance in Quarters 1, 2, and 3 and involves two parts:

1) A situation analysis: based on the research, market share, and market information provided by the simulation which are relevant to your industry (i.e., jeanswear industry) and the existing market share, students are to provide a critical discussion of the external situation analysis at multiple levels such as industry, product category, product segment and sub-segments, and brand. Students will be expected to use models and theories/concepts learnt during modules, and make informed judgements based on the information provided through the simulation to arrive at the performance of product level.

2) A STP and company strategic direction: build your understanding of the market, and start the process of planning the long term direction for the brand. This includes segmenting the market (five to six segments), profiling and targeting two segments, and identifying the customer journey. Further, students are required to evaluate the position of the brand and its competing brands in the market and determine the most appropriate strategies that will provide a competitive advantage for your brand.

To complete this stage of the marketing plan, students will apply various marketing models as highlighted throughout the course website, and as determined by you in order to satisfy the assessment requirements. 

Assessment criteria

All work must be professionally presented (in word or PDF format.  The work must be referenced throughout and contain a reference list. Correct application and use of an appendix are expected – for example, all detail supporting statements must be shown in the appendix and correctly signposted within the body of the presentation. 







Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more