How does a firm’s marketing strategy impact its decisions regarding

Assignment Instructions

Class: Transportation Economics / TLMT312

Course Text: Bowersox, D., Closs, D., Cooper, M., & Bowersox, J. (2013). Supply Chain Logistics Management, Fourth Edition. McGraw-Hill Education.


Please respond to the following;

TP 1: Text Page 115, Question 4

How does a firm’s marketing strategy impact its decisions regarding the appropriate manufacturing strategy?

Submission Instructions:
Please note the following information for your paper

Your submission should focus on providing realistic and viable solutions and/or alternatives. Each submission of 950-1150 words in length should demonstrate careful analysis, application, and, critical thinking. You should read and answer the questions and develop an analysis of at least two pages. Students are encouraged to work in small teams or groups on the case studies but do need to.

All written submissions should be submitted in a font and page set-up that is readable and neat. It is recommended that students try to adhere to a consistent format, which is described below.

·         Typewritten in double-spaced format with a readable style and font

·         12-point font Times New Roman styles.

·         Page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation made for special situations and online submission variances.

·         Use at least 3 resources plus the course text in your reference listing and in-text citations.  

Assignments completed in a narrative essay or composition format must follow APA guidelines. This course will require students to use the citation and reference style established by the American Psychological Association (APA), in which case students should follow the guidelines set forth in “Publication Manual of the American Psychological Association”, Washington, D.C.: American Psychological Association.



I also want you to include in your paper and presentation the rubric provided below.  


Rubric Category

Point Val. Your Points

Paper meets the specified pages or word length, demonstrates thorough understanding of the reading assignment, reflects critical thought, and relates to course content and/or industry applications.

Length required _ pages____, __ pages___ turned in.



Ideas and concepts are supported through resources and/or personal experiences. Case study exhibits truthful and verifiable statements.



Posts are free of writing errors (syntax, grammar, etc.)

Try to avoid using needless fillers i.e. that. I did not count those as errors this time. Also, free of APA format errors.

___ Errors – 1-4 =.9 5-7= .8, 8-10= .7, 11-12= .6, 13-14= .5, 15-17= .4, 18= .3, 19= .2, 20= .1, 21 or more 0.








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