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Finish the marketing plan you began in Week 2 and wow your internship bosses!
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.
Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.
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