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You will create a thread in response to the provided prompt for each forum. Each thread must be 400–500 words, demonstrate course-related knowledge, and incorporate at least 2 peer-reviewed resources. In addition to the thread, you will reply to at least 2 classmate’s threads. Each reply must be 250–350 words and incorporate at least 1 peer-reviewed resource.
The heart of consumer behavior is not only knowing what consumers want, but why they want it. Understanding the consumer value framework (CVF) for both individuals and consumer segments can help both businesses and marketers to better develop and market products that meet consumer demands. Evo is a sports equipment company that understands the role and importance of CVF well. After reading Chapters 1 and 2 from Babin & Harris, watch the E-Business at Evo video and respond to the following questions:
Submit your thread by 11:59 p.m. (ET) on Monday.
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