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you need to prepare and research the following information
about Hofstede cultural dimensions and answer the following questions:
Taking Uber as an example.
1. Explain how Ubers Hofstede cultural framework application to international marketing and global branding?
2. Explain how Ubers Hofstede cultural framework application to consumer behavior?
3. Provide some advantages and disadvantages of being influenced by cultural differences.
4. Based on your research and what you’ve learned from Hofstede cultural framework, suggest a possible dissertation topic?
This paper needs to include how useful your analysis is in terms of helping you
understand Hofstede cultural dimensions application to international marketing strategy and consumer behavior.
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).
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